» Entertainment Memorabilia
» Envelope Replica
» Halloween Card Replica
» Promotional Flyer
» Unknown amount
» David Fincher
» Jake Gyllenhaal, Mark Ruffalo, Anthony Edwards, Robert Downey Jr., Brian Cox, John Carroll Lynch, Richmond Arquette, Bob Stephenson, John Lacy, Chloë Sevigny, Ed Setrakian, John Getz, John Terry, Candy Clark, Elias Koteas
Before I get started I'd just like to point out exactly what role this replica item plays in the film. (Don't worry, no big spoilers!). Just the basics; OK, so this is a halloween card, and in the film, this card is sent from the Zodiac killer to Paul Avery (played by Robert Downey Jr.). And that's pretty much all you need to know in advance. It's a halloween card, it's from a killer to a journalist, it's just pretty creepy in general. Get the picture?
Now, this is a very simple, yet at the same time very interesting promo item.
At first glance one might not think to much of it. I mean... eh... it's a promotional replica of an item seen in the film, but that's been done before, and a holiday card is not to interesting as far as replicas goes.
But if you read the attatched flyer another piece of the puzzle falls into place.
"This Holiday Card is an authentic Zodiac letter scanned directly from evidence at the San Fransisco Police Department crime lab."
Yep, you read it right.
David Fincher's attention to details truly comes full circle with the creepy fact that the card seen in the film (so very very identical to this promo-card) is in fact an exact copy of the real life halloween card that was sent by the original killer.
And it's not just the card that's an exact match, they've even gone through great lengths to duplicate the envelope that the card was sent in. Complete with painted creases and post stamps, and not to mention the killers actualy hand writing.
For anyone who wants to get a look at the original scans, you can check out www.zodiackiller.com (halloween card / envelope) or www.opordanalytical.com and get some interesting comments on this specific Zodiac letter.
To summarise I'd just like to say a short word or to.
I mean, this item is just such a smart idea for a promo when you realise the depth and detail that's gone into the whole story. And at the same time it's simplicity really stands out to make it one of the most clever items I've seen for promo, and I must say I doubt they could've come up with a better way to promote the film.
Bravo, Fincher... Bravo, Paramount...
Bra... Fuckin'... Vo...
These Halloween card replicas (extremely simular to the card we see in the film) were sent out by Paramount to promote the film prior to it's theatrical release.
The card itself (and the envelope) is based with great detail on actual crime lab scans of the original documents sent by the real life Zodiac killer on october 27th, 1970.
And just for the record: The promotional flyer is slightly bigger than the halloween card and doesn't fit into the envelope along side it.